Visit us at CyberMarketingCon booth #7 or book a meeting to discuss how you can leverage our end-to-end GTM services to put your brand front and center when cybersecurity shortlists are being made.
Your Indispensable Partner for Building Trust with Cybersecurity Buyers in an AI-Driven Era.
Â
Learn how to:
Connect with engaged cybersecurity audiences across trusted brands and communities, including Dark Reading, TechTarget Cybersecurity, and Cybersecurity Dive.
Increase visibility in AI-driven discovery experiences so your brand is present where buyers are researching solutions.
Turn buyer intelligence into action with AI-enriched insights that help prioritize accounts, uncover demand, and accelerate decision-making.
Create content that earns trust and helps cybersecurity buyers navigate complex purchasing decisions.
Drive measurable pipeline growth with integrated demand generation programs designed to engage buying groups throughout the funnel.
See how your brand stacks up in the age of AI-driven cybersecurity buying. Stop by our booth to take the B2B AI Authority Index assessment to discover your AI visibility archetype and walk away with actionable steps you can take to strengthen your visibility, authority, and influence with cybersecurity buyers.
When Visibility Isn’t Enough: How Cybersecurity Brands Build Trust + Pipeline in an AI-Driven Market
As AI transforms how information is discovered and consumed, buyers - whether synthetic or human - are evaluating more sources, more content, and more voices than ever before.The bar has never been higher.For cybersecurity marketers, this creates a new challenge: visibility alone is no longer enough. The brands winning buyers are building trust through credible voices, third-party validation, data-driven insights, and meaningful engagement with buying teams.
Join Theresa Lanowitz, a leading cybersecurity analyst; Andres Botero, CMO of Horizon3; and cybersecurity GTM expert Annie Matthews for a candid discussion on how innovative security companies are establishing authority, increasing visibility, and accelerating pipeline growth. This can’t-miss panel session brings together analyst, practitioner, and go-to-market perspectives to explore how cybersecurity brands earn credibility with buyers, leverage trusted third-party validation, and translate market influence into measurable business outcomes.
Takeaways:
- How cybersecurity buyers evaluate credibility and trust in the age of AI
- What separates market leaders from vendors that get lost in the noise
- The role of analyst insight, media, content, and audience engagement in building authority
- Practical strategies for turning visibility and trust into measurable pipeline growth
Speakers:
- Andres Botero, CMO, Horizon3
-Â Annie Matthews, SVP, Security GTM, Informa TechTarget
-Â Theresa Lanowitz, Cybersecurity Analyst, Omdia
This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.
